Gooey the Louie.

Shortly after we moved to St. Louis I drove past this little shop on Chippewa.  I thought Gooey Louie looked like a cute little PB & J sandwich (with glasses) and the store intrigued me...wondering what they must sell.  My Mom sweetly gave us money to get Matt a cake from here so we checked it out.  Pretty cute place, friendly owner, and the cakes are super yummy.  They're a bit pricey ($12), but a "must have" St. Louis experience.